About Sarauniversal

India, a land of rich heritage, is renowned for many treasures, and aromatic, traditional basmati rice is one of its most prized offerings. Celebrated globally for its enchanting fragrance and naturally sweet taste, basmati rice holds the crown as the world’s most sought-after rice. The name “basmati” itself carries the essence of its charm—‘bas’ meaning aroma and ‘mati’ meaning full of. A gift of nature, this long-grain rice, deeply rooted in India since the 19th century, is a key ingredient in crafting irresistible culinary delights that appeal to all palates.

At Sara Universal, we take immense pride in being among India’s leading producers of top-quality basmati rice. Our journey begins in the fertile lands of Punjab and Haryana, nourished by the pristine, snow-fed waters of the Himalayas. By selecting only the finest paddy, we ensure every grain reflects the rich tradition and unmatched quality of Indian basmati rice.
Through dedication and excellence, we have carved a niche as one of the most reputed exporters of Indian basmati rice. Our commitment lies in delivering supreme quality rice while upholding our promise of timely deliveries. By blending traditional cultivation methods with state-of-the-art technology, we preserve the authentic aroma, flavor, and extraordinary qualities of basmati rice. At Sara Universal, customer satisfaction is at the heart of our mission. We aim to be recognized as a trusted leader in the global market for processing and exporting premium basmati rice at competitive prices. Today, Sara Universal stands tall as a symbol of excellence, with our brands synonymous with the finest basmati rice from India. Join us in celebrating this legacy of flavor, aroma, and tradition—because every grain tells a story of India’s timeless culinary heritage.